EASTERBROOK, Chief Judge.
This case illustrates the power of pictures. One glance is enough to decide the appeal.
Top Tobacco, L.P., sells tobacco to people who want to roll cigarettes by hand or make them using a cranked machine. This is known as the roll-your-own, make-your-own or RYO/MYO business. Top Tobacco and its predecessors have been in this segment of the cigarette market for more than 100 years, and the mark TOP®, printed above a drawing of...
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